The Chairman, Mr.Abdullatif Mohammad Abdulwahab, is a 1990 graduate of  Lancaster University-U.K. in Mechanical Engineering with honours degree. He Started his postgraduate master degree in U.K.  in 1991 and finished in 1993,after which he was awarded the Master degree in Information Technology (IT) from Sunderland University.

Started his business career back in 1994 in Aluminium trading with Italy. After which he started a new business in Education field in 1997 through establishing Salford Institute for Computer Technology from 1997 till end of year 2001. Did some Real estate business in Iran from 2001 till 2003.

After the demise of his father he joined his father's business in GCC countries. At the moment his main business is in the Sultanate of Oman as the Chairman of Al-Jadeedah Stores Group and The White Store Group. Mr.Abdullatif is a board member of Sohar Poultry Company S.A.O.C.

Since year 2006 the Chairman had introduced new  business standards, developed retail and franchise business and merged all the companies together to form groups and associated companies, after which the groups and companies became one of the most influential establishments in the Sultanate of Oman.

Chairman's future plan is to invest in new official business channels with Syria, Turkey, India, Egypt, Iran, China, Thailand, Philippines, South Africa and South Korea, the official process already have been started.

Chairman's main aim is to create new job opportunities, combat poverty, looking after orphans and the environment.